Anybody who loves makeup, pink, glamorous acrylic organizers and cake is going to want to hear about the 27Pinkx Cape Town launch event at the One & Only. I will start off by admitting that I was a little intimidated by the thought of meeting Khatija and Anjum, sisters and owners of 27pinkx, because they are so impeccably glamorous it is a bit frightening. But I was relieved to discover that they are both so sweet and genuinely nice, and I loved the story of now 27Pinkx got its name (one sister’s nickname was Pinkie and the other’s birthday is on the 27th)…
If I try to get the image of the One & Only high tea out of my mind – it’s difficult, I’m a sugar addict – the best thing about the morning was getting the chance to experience the products first hand. The beautiful pink 27Pinkx makeup brushes caught my eye a long time ago, but I was really keen to actually feel them before ordering. I thought they were lovely and very affordable atR420 for a set, the same price of some individual brushes on the market. The palettes are also very well priced at R460 for ten shades, and the shadows beautifully pigmented. Of course the nude palette had me drooling (I’m nothing if not consistent) but the moment of true love was when I discovered the blush, bronzer and highlight palette. Such prettiness. Sigh.
Unfortunately when it comes to beauty I am not as proudly South African as I would like to be. I generally don’t trust affordable or local beauty brands but must say that 27pinkx has officially changed my outlook! Most of you may know about their incredible beauty organizers (available here) which I am a huge fan of but they also stock great quality hair extensions and beauty products. I brought Saffiyah, our make-up liaison along since she has tons of experience in make-up and asked her to test the product and let me know exactly what she loves about it. Saffiyah works as a professional make up artist in Cape Town at both a high end beauty counter and as a freelancer. The number one pull factor of the 27 Pinkx range is the eye shadow. Saffiyah explained to me that colour pay off is seriously NB to her when doing eye make up on both shoots and everyday looks. For those who are beauty noobs, colour pay off is basically the amount of shadow that comes off the brush onto your eyelid after just one stroke. Since the brands colour pay off is so great you’re likely to use less shadow when completing your look. Whats really great for me is the fact that shadows come in palettes – creating a diverse colour range for your beauty kit. Check out the rest of what 27Pinkx has to offer by visiting their site.
